The Superiority of Fresh Food Over
Processed Food
Like us, dogs thrive on fresh food over processed options. But many dog owners have been led to believe
that synthetically-enhanced, dried biscuits provide more nutrition for their pets than a well-balanced, fresh meal.
But why do so many people believe this? Let's explore the history to get a clearer picture.
The History of Kibble
1860: James Spratt observed dogs gathering at London docks for stale biscuits tossed by sailors. He introduced the first kibble concept, producing the fibrine dog cake—a mix of veggies, beetroot, and meat. It later emerged as a heavily advertised product in the 20th century.
1941: WWII metal shortages halted canned meat production. Companies turned to cereal by-products to stabilise kibble, enabling longer shelf life in plastic bags. This low-cost, high-profit method intrigued large corporations and led to the successful promotion of
kibble as a healthy pet food option.
1956: Companies such as Purina popularised the use of extrusion, a superheating process that produces shelf-stable kibble. Now it's the primary method for making dry dog food. Unfortunately, this method generates carcinogens (cancer-causing agents), leading to substantial health risks.
For the past century, processed commercial pet food has dominated the market,
replacing the former wholefood diets dogs enjoyed.
And what have we got to show for it today?
Kibble: Unveiling Its Adverse Effects
The stats: Nearly 60% of dogs are obese, and the majority of dogs over ten develop cancer. Additionally, over 80% of dogs develop dental diseases, a statistic similar to those consuming dry food.
It's evident that the pet food industry is failing in some way.
Numerous 'trusted' brands such as BlackHawk, Hill's Science Diet, and others have faced multiple recalls of their dog food products. One significant incident was Select 10's global recall of their 'Natural' kibble, causing the deaths of hundreds of dogs worldwide.
Kibble's Marketing Tricks
Kibble companies allocate vast amounts of money on extensive marketing, prioritising profits. They conduct their own studies to make their products look good and get support from vets through business deals.
Processed pet food companies try hard to convince dog owners that the picture on the bag matches what's inside. But in truth, kibble can be made from bad-quality meat, filled with starch, and super-heated in a way that might cause cancer cells to form.This is where the real food revolution comes into play.
Food for Dogs Should be Real Food.
End of Story.
Based on our research, case studies, and insights from a top pet nutritionist, it's clear: dogs deserve real food, not processed, overcooked kibble or canned sludge.
Our Fetchit Pack is growing, and the response from our customers has been phenomenal. The real magic lies in the nourishment that a fresh diet brings to a dog's overall health and well-being.
Make the choice for freshness today and join the #realfoodmovement.
