The Superiority of Fresh Food Over
Processed Food
Like us, dogs thrive on fresh food. But many dog owners have been led to believe
that synthetically-enhanced, dried biscuits provide more nutrition for their pets than a well-balanced, fresh meal.
Why do so many people believe this? Let's explore the history to get a clearer picture.
The History of Kibble
1860: James Spratt observed dogs gathering at London docks for stale biscuits tossed by sailors. He introduced the first kibble concept, producing the fibrine dog cake—a mix of veggies, beetroot, and meat. It later emerged as a heavily advertised product in the 20th century.
1941: WWII metal shortages ended canned meat production, prompting companies to use cereal by-products to stabilize kibble for longer shelf life. This low-cost, high-profit method attracted big corporations, leading to kibble's promotion as a "healthy" pet food.
1956: Kibble companies introduced extrusion, a superheating process to produce shelf-stable kibble, now the industry standard. This method, however, generates carcinogens — cancer-causing chemicals that significantly endanger dogs' health.
Processed pet food has replaced the natural, wholefood diets dogs once thrived on.
What has this led to for our dogs?
Kibble's Hidden Dangers
Alarming Stats
- Nearly 60% of dogs are obese.
- Most dogs over 10 years old develop cancer.
- Over 80% of dogs suffer from dental disease.
Industry Concerns
- Major brands like BlackHawk and Hill's Science Diet have faced multiple recalls.
- Select 10's global recall of its 'Natural' kibble tragically caused the deaths of hundreds of dogs worldwide.
It’s clear the pet food industry is falling short in protecting our pets’ health.
& Harmful Marketing Tricks
Kibble companies pout vast resources into marketing, prioritising profits over pets.
They often conduct self-funded studies to portray their products favourable and secure vet endorsements through business deals.
While the packaging may look appealing, the reality is far from the truth. Kibble is frequently made with low-quality meat, packed with starch, and processed at extreme temperatures — conditions that may even promote cancer.
This is why the real food revolution is transforming the way we nourish our dogs.
Food for Dogs Should be Real Food.
End of Story.
Based on our research, case studies, and insights from a top pet nutritionist, it's clear: dogs deserve real food, not processed, overcooked kibble or canned sludge.
Our Fetchit Pack is growing, and the response from our customers has been phenomenal. The real magic lies in the nourishment that a fresh diet brings to a dog's overall health and well-being.
Make the choice for freshness today and join the #realfoodmovement.
